PC CARES Retreat 2025: Reflection, Renewal, and Strategic Growth

Kicking Off the 2025 Retreat

On Monday, June 16th, PC CARES (Promoting Community Conversations About Research for Effective Solutions) staff kicked off their 2025 staff retreat in Ann Arbor, MI for a week of reflection, strategic planning, and team-building. We welcomed Alaska-based project coordinator Tara Schmidt to the Great Lake State for the first time! Together, we workshopped improvements to IRINAH data collection, outlined strategic goals for PC CARES over the next three years, developed curriculum content for PC CARES-ASU (At-Risk Substance Use), and refined PC CARES branding and messaging. 

Strengthening Data Collection
Research team member Miriam Midoun led an in-depth debrief on Wave 1 of IRINAH data collection—sharing accomplishments, pain points, and potential improvements for the next wave. For example, after touching on some of the issues that came up with paper surveys—such as legibility of participant handwriting and mail delays—we discussed electronic alternatives for Learning Circle data collection. Project investigator Dr. Lauren White built upon Miriam’s recommendations by providing an overview of lessons learned from data collection with the RHS (Rural Human Services, University of Alaska-Fairbanks) students. We considered ways to simplify data collection that not only streamline the process but also ensure the RHS student experience is positive and empowering.

Strategic Planning for the Next Three Years
Tara led us through a comprehensive strategic planning and visioning session that consolidated all areas of work: mission clarity, marketing and PR, financial sustainability, community engagement, infrastructure and process, and operations. We collaboratively organized our priorities for the next three years to create an actionable timeline that will advance the purpose and growth of PC CARES.

Curriculum Development: PC CARES-ASU
Dr. Lara Coughlin and Chelsea Wilkins of the U-M Department of Psychiatry joined the group to help review, outline, and update the PC CARES-ASU (At-Risk Substance Use) curriculum. The team discussed potential “bite-size” pieces of information and Learning Circle activities centered on harm reduction, e.g., what families and community members can do to help loved ones manage their relationship with substances, as well as youth-focused early intervention. Lara and Chelsea provided their substance use expertise to guide the curriculum development process, and we ended the day with updated facilitator guides and new materials to try out in-person with the PC CARES-ASU Community Advisory Board (CAB) and other community partners in September.

PC CARES team members and collaborators gathered to work on the ASU (At-Risk Subsance Use) curriculum. From left to right: Chelsea Wilkins, Tara Schmidt, Dr. Elizabeth Evans, Dr. Lisa Wexler, Dr. Lara Coughlin, and Angel Zhong.

Refreshing the PC CARES Brand and Identity
To develop more up-to-date communication tools and visuals, Tara led us through several reflective activities for feedback on the core values and identity of PC CARES. Tara presented a working pitch PC CARES deck and gathered insights and suggestions from the group about content, structure, and flow. A key takeaway from this discussion was the importance of considering our audience. For example, including specific citations and data-based outcomes could be more or less relevant to different communities. Tara also facilitated a talking circle about refining the visual identity of PC CARES. Each team member was prompted to share their observations about current PC CARES branding, and how it does or does not align with the purpose and audience(s) of PC CARES. Insights were synthesized to inform future PC CARES marketing.

Team-Building, Celebrations, and Creativity
The retreat wasn’t just all work and no play! We also had opportunities to connect and get to know each other in creative ways. Research team member Angel Zhong facilitated a skill-sharing session that allowed everyone to present a talent or helpful skill and learn more about each other’s strengths. Research investigator Dr. Elizabeth Evans led a team tapestry-making workshop that artfully showcased each person’s distinct personality, interests, and passions.

PC CARES team member tapestries displayed together on principal investigator Dr. Lisa Wexler’s door.

We were also able to celebrate Lauren White’s PhD graduation. Lisa hosted a gathering of family, friends, and mentors eager to share fond memories of and gratitude for Lauren, who has officially joined the faculty of the University of Washington School of Social Work as an Assistant Professor.

By the end of the four days, we had new connections, strengthened relationships, and a clear vision for how to move forward. We’re in an exciting phase of PC CARES with so many opportunities for growth and partnership, and we look forward to sharing more updates as they come!